Making markets work for the most vulnerable
We use the market systems development approach in our programmes to generate viable livelihood opportunities by supporting the most marginalised to engage in markets, on better terms, and strengthening demand for the goods or services they produce. We aspire to market systems which work better for the poorest and most vulnerable people. It is a holistic approach, which analyses all stages and actors in a market to identify weaknesses, and define strategies to address them, in order to ensure the most marginalised are included and improve efficiency of the market system as a whole.
For example, our camel milk project in Kenya worked with all of the key actors in the camel milk value chain – camel milk producers, primary milk traders, secondary traders and consumers – to identify weaknesses and improve the competitiveness of the entire value chain, tailoring activities to the needs of each key actor at each stage.