Last Christmas, our supporters came together through the Big Give Christmas Challenge 2025 to support Women Make Change: Leading Future Generations.
Thanks to your generosity, we exceeded our target and raised £10,200. Better still, every donation was matched, meaning every pound given became two pounds of impact.
Almost a year later, we are delighted to share the incredible progress that has been made because of your support.
Across East and West Africa, women are building businesses, increasing family incomes, taking on leadership roles, managing community services, and creating new opportunities for future generations.
The impact goes far beyond the women directly involved. When women gain skills, confidence and opportunities, entire families benefit. Children are more likely to stay in school, households become more financially secure, and communities become stronger and more resilient.
We have recently published our donor impact report, which shares some of the stories and achievements made possible through the campaign. We hope you’ll take a few moments to read it and celebrate what we have achieved together.

Why the Big Give Challenges are so important for Action on Poverty?
The Big Give Campaigns means a lot to us, not only because donations are doubled, but because it helps us show that people believe in our work. Every gift, no matter the size, is a sign of support for the communities we work alongside and the change they are creating.
Campaigns like Big Give also help us secure funding from trusts, foundations and other grant-makers, allowing us to expand successful projects and reach more people. In that sense, the impact of your donation often goes much further than the original gift.
This year’s campaign “Women Leading Clean Water & Coastal Restoration” will run from 1 to 8 December, when every donation will be doubled through match funding. We have been working behind the scenes for months to prepare, and we’re incredibly grateful to everyone who helped secure the pledges needed to make this possible.
We’ll be sharing more about this year’s appeal in the coming weeks, but for now we’re excited to be part of the campaign once again and look forward to another opportunity to make every donation go twice as far.