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Who’s who

Our CEO is Alex Daniels

Alex has been working in the overseas development sector since 1988, following degrees and experience in Agriculture, and Product Marketing and Management. After working with Christian Aid in their Africa and marketing departments, and with VSO, she first joined APT Action on Poverty in 1993 as a Programme Manager, playing a lead role in APT Action on Poverty’s expansion overseas. At OXFAM Alex was responsible for relationships with some key institutional donors, securing new £1 million grants, and worked with a team securing gifts from major donors. She later returned to APT Action on Poverty as the Programme Development Manager, inspiring and supporting the charity’s development with passion and commitment to its work on sustainable livelihoods with marginalised people. Having lived and worked overseas, in particular in rural Sierra Leone, she is grounded in the work, challenges and needs of small NGOs and livelihood development and is a champion of their valuable contribution. Alex is also a fully qualified hot air balloon pilot.

Our Staff Team

Alex Daniels – Chief Executive Officer

Rebecca Willis – Finance Manager

Rose Acock MBE – Programme Development Manager

Liz Chard – Fundraiser and Company Secretary

Lauren Jones – Programme Officer


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